How-to: Create Content for Brands That'll Get You Paid!
Heyyyyy you guys! Back again with another blog post, aren’t you all proud ?? because I am!
Happy May 1st, I hope this new month will be one of the most blessed and happy months for you—and I’m not just saying that because it’s my birth month (lol). Listen, May 10th ♉️ is coming up and if any of you guys want to give me a birthday gift, use that day to fast with me and do [at the least] one good deed.
Before we get into it, I hope you all are keeping safe and healthy; and to those who are fasting, Ramadan Mubarak ❤️—may God accept all our fasts and prayers 🤲🏾.
Ok so... let’s talk content creation—the do’s, the don’ts, and some tips based off my personal experience as a content creator.
As previously mentioned in my last blog, ‘Tips on Pitching to Brands', you have to figure out your niche before reaching out to brands for collaborations.
For example: Imagine being known as a food blogger (that's all you post about & pretty much what people follow you for) and then suddenly you post a sponsored makeup tutorial. This will not only confuse your audience, but it might even lead them to question your authenticity.
Let’s use me as an example: I’m already fit and always had a tiny waist. I’ve gotten a lot of tea brands reach out to me, and I deny every time. I love tea in general but me posting about a tea that helped me get a small waist would not be authentic. It would just not be right.
Make sure it’s a product that you genuinely love because losing your audience’s trust and support is just not worth it!
As such, your niche has to be clear: are you a beauty content creator? Or are you known for fashion? Maybe lifestyle? What’s your aesthetic? Whatever that is, make sure you have an idea of what type of content you want to put out. This will make content creation easier and more personable.
In summary, find your niche, stick to it, and build a community around individuals who would trust you and the content you put out. I cannot stress this enough.
Ok so now you got a brand collaboration and it’s time to create content....
Study the Brand’s Social
This is to know the type of content they are looking for. It will make it easier for you to brainstorm ideas because you already have a point of reference. Once you have an idea of what they are looking for, create similar content while adding your own personal flare to it.
This is important because it will increase your chances of being reposted on the brand’s business page as well.
Create a Moodboard
Now that you have an idea of what to do, start noting things down: from location, to hair, makeup, and even poses. Every idea you get, put it down. This is where you will be able to really visualize what you’re going to create. It will help you decide colors, shoes to put on, hairstyle to go with and more… It will save you a lot of time when you start shooting.
Before I take pictures/create content for brands, I ALWAYS already have what I want to capture in my head.
It makes the flow so much easier and less stressful. It also helps your photographer (if you have one) know what to aim for.
Creating the Content
Make sure you have GOOD lighting (whether that’s natural light or ring lights). You want to make yourself the main focus of the image so get rid of any distractions and noise. Always pay close and careful attention to your surroundings.
When shooting your content, take a LOT of pictures. Try different poses, different angles, different backgrounds, different faces... just so you have OPTIONS when it’s time to choose pictures to send to the brands.
Take the pics until you are satisfied! The last thing you want is coming back home and not being happy with the shoot.
So, create until you are satisfied!
Once you have your pictures, edit your favorites. In doing so, refer back to the brand’s social. Do they like light editing or heavy editing? Based on that you can choose how to edit the pictures. Again, this will give you a higher chance of getting reposted on their page.
Moreover, only select high quality content to edit/send. If an image is blurry, deleteeee all that shii… if you have no quality pic at all, then recreate the shoot again. Remember about always giving your best!
Lastly, send in the content to the brand and wait for their approval. Once they approve, you post it on your socials and always make sure you tag the brand on the picture and in the caption.
The number of posts and other logistics will depend on what you agreed upon. Always be sure to deliver whatever you agreed on.
P.S: DO NOT ever cross promote on a branded collab.
In other words, if you’re being paid to make a post about a new foundation, you shouldn’t talk about or tag details about your hair. The main focus of that post is the foundation; it really does not matter how much you love your hair. You can talk about your hair in a different post.
As a final reminder, always put your best foot forward when creating content for brands.
You are more likely to work with the brand again.
It’ll show other brands the high quality content you create so you might gain new brand collabs in that way as well.
& Remember, THERE IS ROOM FOR EVERYONE. I want all of us to win!
Let's get to this bag, the world is ours.